Woman Forgoes Sleeping Cap with Black Woman On It and Pays More (Story Time & Lesson)
Latest posts by LaToya Harris (see all)
- BBC News Covers Stylists’ Concerns Due to Shift to Natural Hair - February 22, 2018
- YouTuber Does Big Chop in Vietnam! - February 12, 2018
- YouTuber Shares Note of Caution in “Natural Hair Gurus Exposed” - January 24, 2018
I went to a discount store and witnessed a white woman, who looked about 80 years old asking a store worker for a sleeping cap. The store worker, who looked like she could have been 19 or 20 years old lead the customer to the aisle with the natural hair products better known as the “Ethnic Section.”
She pointed to a package with a Black woman wearing a bonnet on the front. Just as the customer was about to speak, the manager, who had been watching from a distance apologized to her. Then, she showed her a section of sleeping caps with white women on the packaging.The funny part about it all was the sleeping cap the women purchased was $3.29 and the bonnet was $2.99. She could have spent less money for basically the same product.
When selling products, there is always a target market. If you’re buying natural hair products you’re going to buy products that appeal to you. The customer identified with the white woman on the package, so she bought the sleeping cap. However, if both products were sitting on a shelf side by side with nothing on the front, she probably would have chosen the less expensive item.
Another element in selling a product is the wording on the packaging. We refer to “sleeping caps” as “bonnets” in the natural hair community. In the 1800s French women often wore bonnets like hats. The words “Sleeping caps” to the customer meant something that could protect her hair at night.” Bonnets” to the natural hair/ Black hair community means the same thing.
My analysis of this experience at a store helped me to really think more about natural hair products and the people who buy them.
Author: LaToya Harris
|“Changing attitudes about natural hair” is what we do at Natural Haircare News. Through informative articles, podcasts and videos, we go beyond just sharing the latest advice and tips on kinky, curly, wavy haircare – We shake things up and focus on the realities of wearing our hair natural. Not sure of which products are right for your hair type? Visit our solution oriented natural hair products store.|
You May Also Like:
- Dr. Yaba Blay Talks Black Hair Politics
- My Reaction to the POPSUGAR “Natural Hair” Article
- Why Pictures of Michelle Obama’s Natural Hair Are a Big Deal
- The Shea Moisture Ad Fail Amid Social Media Backlash
- USA Today Explores the Natural Hair Movement’s Growth
- 5 Ways to Make Money in the Natural Hair Industry
- Girl Forced to Dye Her Natural Hair
- Atlanta Photography Duo Kahran and Regis Bethencourt Post “AfroArt” Photos of Natural Girls and go Viral
- Hair Nah- The Natural Hair Game
- Are Relaxers Becoming Extinct?
- BBC News Covers Stylists’ Concerns Due to Shift to Natural Hair
- Update on Vanessa VanDyke: Student Who was Threatened with Suspension from School for Natural Hair
Explore Our Website!
Let’s Stay In Touch
What Others Are Saying
Natural Haircare Topics
- How Do You Know If You Have Scab Hair? Pictures
- 6 Tips for Controlling Frizz in Natural Hair
- The Finer Things In Life: Tips For Fine Hair Naturals!
- Combating Fairy Knots In Natural Hair, (Single Strand Knots)
- The LOC Method: 3 Steps For Happy, Moisture Rich, Natural Hair
- Mature Women and Natural Hair – A Photo Gallery
- Transitioners Start Here
- Natural Haircare Training and Certification Available at a North Carolina Community College
- The Benefits of Hair Steaming For Natural Hair
- To Trim Or Not To Trim – That Is The Question