Growth Tracking the Natural Hair Industry Over the Last Five Years
Latest posts by Qiana Williams (see all)
- How to Reroute Uncomfortable Questions About your Hair - December 11, 2018
- Natural Hair Annual Events - December 8, 2018
- Lupita Nyong’o Inspires All Natural Women - December 4, 2018
The natural hair industry has witnessed an intense boom in the last five years. Although natural hair is not a new phenomenon whatsoever, through the power of the internet and bloggers, new hair products being developed specifically for natural hair and a media push, natural hair has been received and displayed in a whole new light.
According to independent study research firm Mintel, in 2016, an estimated 71% of black Americans were wearing their hair natural at least once, and these black consumers were estimated to spend $2.56 billion dollars on hair products overall for the year. Simultaneously, relaxer sales were plummeting, falling 30.8% between 2011 and 2016, and estimated to continue to decrease through 2020.
It is estimated that the natural hair care industry was worth $684 million in 2012 and was projected to reach $761 million by the end of 2017. However, that seems to be a deep underestimation, and Mintel did note that the research they conducted did not include independently owned beauty supply stores, e-commerce natural hair stores and products, distributors, weaves, extensions and wigs. If these figures were to be included, the natural hair care market would jump to a whopping $500 billion dollars!
Major retail brands have recognized this insurgence of growth in the natural hair area. Therefore, top beauty corporations like Pantene and L’Or’eal (who purchased top natural hair care line Carol’s Daughter in 2014) combined with top retailers have landed natural hair products in stores and on shelves where they had not been previously available. Unfortunately, this boom of inclusion has further narrowed the lane for smaller, independently owned natural hair care brands, making it harder for them to swim with the big fish in the natural hair care world they may have once dominated.
Author: Qiana Williams
|“Changing attitudes about natural hair” is what we do at Natural Haircare News. Through informative articles, podcasts and videos, we go beyond just sharing the latest advice and tips on kinky, curly, wavy haircare – We shake things up and focus on the realities of wearing our hair natural.|
You May Also Like:
- Natural Hair Care and its Products- What’s Black-Owned and What’s Not
- A Historical Perspective to Natural Hair Movement
- Exploring the History of the Natural Hair Movement
- Natural Hair Care- the Rise of Natural Hair Products from the Era of Madam CJ Walker to Present
- 5 Ways to Make Money in the Natural Hair Industry
- USA Today Explores the Natural Hair Movement’s Growth
- Myths And Misconceptions You May Have About Natural Hair
- The NaySayers Were Wrong…Natural Hair Is Not Going Anywhere
- Atlanta Photography Duo Kahran and Regis Bethencourt Post “AfroArt” Photos of Natural Girls and go Viral
- The Politics Behind Natural Hair- What Kind of Statement am I Making?
- Does Natural Hair Make You More Black?
- Husband’s Shocking Reaction to His Wife Perming Her Natural Hair!
Explore Our Website!
Let’s Stay In Touch
What Others Are Saying
Natural Haircare Topics
- How Do You Know If You Have Scab Hair? Pictures
- 6 Tips for Controlling Frizz in Natural Hair
- The Finer Things In Life: Tips For Fine Hair Naturals!
- Combating Fairy Knots In Natural Hair, (Single Strand Knots)
- The LOC Method: 3 Steps For Happy, Moisture Rich, Natural Hair
- Mature Women and Natural Hair - A Photo Gallery
- Natural Haircare Training and Certification Available at a North Carolina Community College
- Transitioners Start Here
- To Trim Or Not To Trim - That Is The Question
- Top 5 Sexy Natural Hairstyles: A Man’s Perspective