Hair stretching is a simple technique that adds length to natural hair through stretching, or non-chemical manipulation.

After shampooing, natural hair can experience varying amounts of shrinkage – a reduction of hair length – once dry. Because natural hair can have a variety of curl patterns, from coils, to spirals and curls, our hair, which may be very long when wet, can shrink as much as 75% when dry as our curls start to tighten.